Nike introduces ‘Year of the Dragon’ collection

10 Jan, 2012

Dragon, the totem worshiped in China for its command of natural forces, the claimed forefather of Chinese people, will have its likeness in a new Nike collection. By launching the specially designed shoes to celebrate the coming Year of the Dragon, Nike reveals a new dimension of creative expression.

In what has become an annual tradition, Nike draws inspiration from the Chinese zodiac for the 11th year in a row. The impeccable attention for detail portrayed in this collection is the best yet. Four models – AIR FORCE 1 LOW SUPREME, AIR JORDAN 2012, NIKE KOBE VII SYSTEM SUPREME and NIKE ZOOM KD IV, were reworked to capture their association with the mythical creature. The collection of shoes represents the pinnacle of performance footwear, celebrating the past and present, with elite franchise styles. Nike designers aligned Chinese culture to cosmopolitan aesthetics and added a touch of novelty to the nobility and greatness of the dragon. The number of four echoes a Chinese idiom that "dragons rise out of FOUR seas," conveying best wishes for the Chinese new year.

About the author

Ryan Jones

Ryan works to strategically plan the company’s direction; in addition to serving as editor-in-chief. Raised in Montreal, Canada, Jones grew up in an automotive family as a second generation car fanatic, his father being a former ISCA competitor (1950 Mercury). As the apple did not fall far from the tree , Jones has worked on numerous show cars including his own Honda Civic which has been honored with a variety of trophies. In addition to IntunedOnline, Ryan has worked in account and operations management supporting and a variety of Fortune 500 clients.

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