Nike introduces ‘Year of the Dragon’ collection
10 Jan, 2012
Dragon, the totem worshiped in China for its command of natural forces, the claimed forefather of Chinese people, will have its likeness in a new Nike collection. By launching the specially designed shoes to celebrate the coming Year of the Dragon, Nike reveals a new dimension of creative expression.
In what has become an annual tradition, Nike draws inspiration from the Chinese zodiac for the 11th year in a row. The impeccable attention for detail portrayed in this collection is the best yet. Four models – AIR FORCE 1 LOW SUPREME, AIR JORDAN 2012, NIKE KOBE VII SYSTEM SUPREME and NIKE ZOOM KD IV, were reworked to capture their association with the mythical creature. The collection of shoes represents the pinnacle of performance footwear, celebrating the past and present, with elite franchise styles. Nike designers aligned Chinese culture to cosmopolitan aesthetics and added a touch of novelty to the nobility and greatness of the dragon. The number of four echoes a Chinese idiom that "dragons rise out of FOUR seas," conveying best wishes for the Chinese new year.