OHTSU TIRES LAUNCHES NEW ALL-SEASON “PERFORMANCE TIRE” INTUNEDONLINE
20 Mar, 2012
FONTANA, CA – Ohtsu Tires, best known as a leader in delivering high quality medium truck and bus radials, has begun to expand into the passenger car market with the nationwide roll-out of its new all-season performance tire, the FP7000. This product, offered in over 40 applications with sizes from 14- to 18-inch in diameter, presents outstanding all-weather responsiveness at an exceptional value.
The new Ohtsu FP7000 delivers year-round, traction, smoothness and stability, and features enhanced cornering, braking and acceleration characteristics. Additionally, the FP7000 features a non-directional tread pattern that allows ease of rotation for an improved tire life.
Last fall, Falken Tire took on the responsibility of marketing the Ohtsu brand performance in North America. Both tire manufacturers are part of the Sumitomo Rubber Industries Trading Company, and an important goal for the parent is to expand the Ohtsu line into the important passenger car market. Ohtsu has earned a strong reputation in the TBR (truck and bus radial) category and its products are currently available at numerous tire stores nationwide.
“The Ohtsu FP7000 is the perfect original equipment replacement tire for a variety of applications,” stated Andrew Hoit, Falken Tire Vice President of Marketing. “The Ohtsu brand is noted for offering high quality products at excellent price points, and with the FP7000, Ohtsu delivers a tire with great responsiveness and all-weather traction.
“We have made a commitment to our customers and retail partners to provide a strong mix of products,” Hoit added, “and Falken understands the growing pressures that many customers face today. With a proven quality product already in the marketplace, we are confident the new line of Ohtsu passenger car tires will be extremely competitive as the FP7000 is the kind of tire consumers are looking for based on its capabilities and affordability.”
The FP7000 went on sale March 1 at select retailers nationwide.
To learn more visit www.ohtsutires.com