White Nike Foamposite One Is Cleanest Yet

18 Mar, 2013

Originating from true experimentation, the Nike Foamposite One ranks among the most legendary basketball shoes in the Nike archive. It serves as a prime example that design ideas can spring from unlikely places if you keep your eyes open, a core principle of Nike's design ethos.

During a meeting in 1997, a molded sunglasses case on the table became an inadvertent source of inspiration for Nike footwear designer Eric Avar.

Made of EVA foam with a fabric cover, the case was lightweight, but its structure and form captivated Avar and team. This inspiration eventually lead to the Nike Foamposite One, a high-performing shoe with a striking appearance that would make its way into sneaker culture history.

Sixteen years after the debut of Avar’s original design, the Nike Foamposite One’s popularity has not waned. Its signature ridges have seen a myriad of colors including the original royal blue, matte black, copper and pink. Now, Nike Sportswear veneers the Nike Foamposite One in the brightest color in the spectrum: white. The monochromatic upper is complemented by a crisp, clear ice-sole.

The Nike Foamposite One will be available globally beginning March 29 at select Nike Sportswear retailers.

About the author

Ryan Jones

Ryan works to strategically plan the company’s direction; in addition to serving as editor-in-chief. Raised in Montreal, Canada, Jones grew up in an automotive family as a second generation car fanatic, his father being a former ISCA competitor (1950 Mercury). As the apple did not fall far from the tree , Jones has worked on numerous show cars including his own Honda Civic which has been honored with a variety of trophies. In addition to IntunedOnline, Ryan has worked in account and operations management supporting and a variety of Fortune 500 clients.

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