Mercedes-Benz launches new fragrance brand
03 Oct, 2011
'Mercedes-Benz Perfume. The first fragrance for men' was launched on 19 September 2011 at the TFWA World Exhibition in Cannes. The fragrance has been composed by renowned perfumer Olivier Cresp (Firmenich). Innovative and unique, it is the first men's fragrance from Mercedes-Benz and it combines woody notes with floral freshness.
The cool top note features Calabrian bergamot, lemon essence and Italian mandarin. The middle note is a warm, spicy mix of bourbon pepper, nutmeg, violet and galbanum resin. The base note provides a spicy finish to the perfume and includes American cedar wood, vetyver grass and patchouli. The bottle design is masculine, modern and elegant. This distinctive perfume fits in with Mercedes-Benz's systematic expansion of its range of high-end accessories, which includes watches and eye wear.
'Mercedes Benz Perfume. The first fragrance for men' has been created in partnership with the INCC Group and it will be available from selected specialist retailers from the first quarter of 2012, as an eau de toilette, after shave, deodorant and shower and body gel.
The world of fragrance is not new to Mercedes-Benz: the company already offers exclusively developed perfumes for the atomisers in its Maybach models and in the Mercedes-Benz S 600 Pullman
About the author
Ryan Jones
Ryan works to strategically plan the company’s direction; in addition to serving as editor-in-chief. Raised in Montreal, Canada, Jones grew up in an automotive family as a second generation car fanatic, his father being a former ISCA competitor (1950 Mercury). As the apple did not fall far from the tree , Jones has worked on numerous show cars including his own Honda Civic which has been honored with a variety of trophies. In addition to IntunedOnline, Ryan has worked in account and operations management supporting and a variety of Fortune 500 clients.
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